Mental Models
Theories & Frameworks
Structured thinking from practitioners. Not textbooks — field-tested models from people who've used them.
01
The Gravity Well Hypothesis: Why Successful Products Create Their Own Inertia
Once a product achieves a certain velocity, external forces stop mattering as much as internal ones.
02
The 3-Horizon Framework Applied to SMB: When to Harvest vs. When to Plant
McKinsey's model was built for enterprises. Here's how I've adapted it for businesses under $50M.
03
Contrarian: Customer Satisfaction Scores Are Destroying Your Company Culture
NPS has become a corporate drug. Teams optimize for the score, not the experience.
04
The Debt Ceiling of Talent: Why Every Team Has a Hidden Capacity Limit
There's a point where adding headcount makes you slower, not faster. The ceiling is invisible, but the signs are everywhere.